Sloann – Luxury Living



At Sloann we have a unique market insight and perspective in sourcing high yield investment property.

At Sloann we have a unique market insight and perspective in sourcing high yield investment property. Our investment strategies focus on asset potential and value creation supported by in-house research and extensive local market advise and expertise.



We focus on the key attributes of income generating properties in the luxury residential market. The Golden Triangle of Mayfair- Knightsbridge-Belgravia is considered to be the luxury residential hub of London.

It’s crucial to understand the features that characterize luxury property before you invest. Just a high price tag does not make a property a luxury investment. A discerning investor will weigh its location, desirability, uniqueness and its exclusivity. And in the right Golden Triangle market Sloann operates in, when where good residential properties are rare – the ability to move quickly and decisively is paramount.

Superior and exclusive properties often attract a premium, which is often surpassed in value on the money paid for given the active and exclusive Mayfair, Knightsbridge and Belgravia property areas Sloann focuses.

These are considered trophy addresses in London with the vast expanse and delight of Hyde Park, with the tree lined Green Park and the beautiful St James’ Park all within easy and walking access.

High-end buyers and luxury tenants want locations with access to luxury activities such as high-end shopping, dining and the arts, as well as proximity to other luxury homes and other wealthy investors. They want the exclusivity of an address.



The biggest and sometimes risker opportunities in real estate investment opportunities are in value-add properties. Value-add refers to the purchase of a building for the purpose of adding value. These are projects that strive towards re-positioning a property to a high price point through renovation or redevelopment.

In more simple terms, value-add properties are all properties that are being altered to reach a higher value market.

Value-add opportunities can arise from:

any operational strategy that aims to increase revenue or lower operational expenses or

from a plan that seeks to reposition a property to receive a valuation gain based on an increased net operating income (NOI) or

from purchasing poorly leased properties where the subsequent renovation or re-positioning is able enhance it yield returns and even capital appreciation and future saleability

This value-add strategy in investment usually has a higher risk, but it also yields higher returns. As that’s the case, we will give you an overview of what value-add real estate is and how it works, so you’ll know whether or not it’s something that would interest you.

Value-Add Compared to Other Approaches

Value-add is one of the four broad categories in which all private real estate investments are grouped. The three other types are:

Core – A lower-risk and lower-return strategy that uses relatively low leverage and focuses on stable, fully-leased, and multi-tenant properties located in steady, strong market areas. This approach is a sure bet and requires no renovation and thus no additional investments.

Core Plus – This strategy uses the same properties as the core strategy, but with increased opportunities for improvements through renovations and expanding the number of tenants for example. It is a moderate-risk strategy.

Opportunistic – A higher-risk and high-return approach like value- add, which uses development projects, extensive enhancements, and other re deployments.

Risks in Value-Add Real Estate

There are real and significant risk involved in value-add properties which often requires significant renovations and/or rebuilding renovations like property enlargement, capital improvements, structural repairs and refinishing.

Repurposing construction works often involve some extensive changes like major overhaul or conversion into a property for a different use which brings with them higher costs and higher risk (e.g. future market once renovations complete).

Less intensive projects like increasing the size of the property, replacing fixtures and building systems, or cosmetic upgrades carry lower risks than full overhauls or conversion projects which change the use of the building known as ‘adaptive reuse’ and these kinds of projects carry considerably more risk.

Further, risks become higher for real estate investments in secondary or even tertiary markets.

However, the potential gains are also very high. Value-add was, and still is the favoured strategy for raising and deploying capital.

Value-add strategies have become increasingly popular. Many real estate investors must create value today to gain higher returns, which prompts the higher attractiveness of value-add property.

Essentially, value-add assets can be acquired today for more attractive costs precisely because they are perceived as having a higher risk.

Ultimately, it’s up to you to see whether or not this strategy will work for you.

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